branding

Client

Torpille is a radio promotion agency who’s mission is to advertise songs of local and international artists on national media (Radio, television, journal and web).

Project

When we created Torpille’s new visual identity, we wanted to avoid any military connotation of the name. At the time we had in mind the 1968 British animated musical fantasy Yellow Submarine. This comedy inspired by the music of the Beatles traces the story of Pepperland, a cheerful music-loving paradise under the sea. So we decided that the new identity of Torpille should be part of that universe.